東海大學企業管理學系
Rungting Tu

Faculty

Rungting Tu

information

基本資料

姓名Name 涂榮庭 Rungting Tu
職稱Title Associate Professor
辦公時間Office Hour -
聯絡方式Contact Tel : (04)23590121#35127
Fax : (04)23594107
E-mail : jungting@thu.edu.tw
Office : M602
個人網站Personal Website
學歷Academic Degrees PhD /博士 Business Administration at University of North Carolina Chapel Hill 1998.09 ~ 2004.08
MS /碩士 Operations Research at Stanford Univerisity 1994.09 ~ 1996.04
BS /學士 Department of Industrial Engineering at Tunghai University 1988.09 ~1992.06
經歷Experience Associate Professor, College of Management, Shenzhen University 2014.07 ~ 至今
Adjunct Professor, HSBC Business School, Peking University 2019.09 ~ 至今
Visiting Professor, Faculty of Business, The University of Hong Kong 2011.08 ~ 2012.08
Assistant Professor, Guanghua School of Management, Peking University 2004.07~ 2011.07
經歷Experience Outstanding Undergraduate Course Award (2018-2019)
Undergraduate Teaching Practice Contribution Award (2017-2018)
Undergraduate Course Appreciation Award (2017-2018)
Outstanding Undergraduate Teacher Award (2016-2017)
Outstanding Undergraduate Professional Course Award, College of Management (2015-2016)
Undergraduate Course Appreciation Award, College of Management (2015-2016)
MBA Distinguished Teacher (2017-2018)
MBA Outstanding Teacher (First in Profession) (2017-2018) 
MBA Outstanding Teacher (First in Profession) (2016-2017)
MBA Teaching Award (Second in Profession) (2015-2016)
MBA Outstanding Teacher (First in Profession) (2014-2015)
2010 Best Teaching Award, Guanghua School of Management, Peking University
2009 Best Teaching Award, Peking University
2008 Industrial and Commercial Bank of China Teaching Award, Peking University
授課領域Discipline Marketing Intelligence and Data Analytics, Operations Management
研究專長Speciality Consumer Behavior, Services Marketing
Customer Satisfaction, Customer Loyalty, Service Recovery,
Customers Relationship Management
Marketing Strategy, Consumer Decisions
Luxury Consumptions
Research Methodologies
Social Media
Introduction to the Department of Business Administration of Tunghai University: In response to industry trends and market needs, two distinctive groups, the 'Marketing and Digital Operations Group' and the 'Service Innovation and Entrepreneurship Group' have been planned. The Department of Business Management of Tunghai University allows students to be more employable after graduation. Market direct link. It provides many opportunities for industry-university cooperation, arranges case teaching and cross-field course learning, and also provides students with opportunities for corporate internships. The first business management research institute in central China, with more than 10,000 faculty members, the Department of Business Management of Tunghai University provides an international learning environment: establishing short-term study and dual degree systems.